Sales & Business Marketing Articles | Vistage Research Center http://www.vistage.com/research-center/category/customer-engagement/feed/ Resource for Business Leadership, Coaching, and CEOs Wed, 09 Oct 2024 17:58:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 141323424 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 Are you making any of these common pricing mistakes? /research-center/customer-engagement/product-pricing/are-you-making-any-of-these-common-pricing-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-making-any-of-these-common-pricing-mistakes /research-center/customer-engagement/product-pricing/are-you-making-any-of-these-common-pricing-mistakes/#respond Fri, 05 Jul 2024 09:49:16 +0000 /research-center/?p=45966 “I used to design silicon chips for a living”, says David Abbott. “While that’s not relevant to pricing – the area I specialise in now – it did leave me with an admiration for data, evidence and numbers.” After that,...

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]]> /research-center/customer-engagement/product-pricing/are-you-making-any-of-these-common-pricing-mistakes/feed/ 0 45966 5 ways to build a high-performing sales team for your small business /research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/?utm_source=rss&utm_medium=rss&utm_campaign=20231013-build-high-performing-sales-team /research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/#respond Fri, 13 Oct 2023 15:02:00 +0000 /research-center/?p=44435 In the world of small business, sales teams are the lifeblood of growth and success. A high-performing sales team can drive revenue, create loyal customers, and propel your business to new heights. But not if you’re currently the business owner...

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]]> /research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/feed/ 0 44435 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 3 key forces shaping buyer behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20230117-3-key-forces-shaping-buyer-behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/#respond Tue, 17 Jan 2023 20:45:00 +0000 /research-center/?p=43793 Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

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]]> /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/feed/ 0 43793 7 questions about pricing strategy with Casey Brown /research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=20201027-7-questions-pricing-strategy /research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/#respond Thu, 27 Oct 2022 21:00:00 +0000 /research-center/?p=43535 The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

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]]> /research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/feed/ 0 43535 Pricing in Precarious Times /research-center/customer-engagement/pricing-in-precarious-times/?utm_source=rss&utm_medium=rss&utm_campaign=pricing-in-precarious-times /research-center/customer-engagement/pricing-in-precarious-times/#respond Wed, 19 Oct 2022 13:16:13 +0000 /research-center/uncategorized/pricing-in-precarious-times/ With soaring inflation and the cost of living crisis only worsening, prices are rising in all aspects of life. Is your business increasing its prices to keep up? Off the back of his Vistage webinar ‘The Psychology of Pricing’, we...

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]]> /research-center/customer-engagement/pricing-in-precarious-times/feed/ 0 43511 Strategic pricing when inflation crashes into recession /research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/?utm_source=rss&utm_medium=rss&utm_campaign=20220803-strategic-pricing-inflation-recession /research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/#respond Fri, 26 Aug 2022 21:30:00 +0000 /research-center/?p=41488 Download the webinar slides Inflation is impacting small and midsize businesses in a variety of ways. As a result, our research shows that 75% of CEOs plan to raise prices over the next 12 months. At the same time, record-setting...

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]]> /research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/feed/ 0 41488 The CEO’s guide to building a world-class sales system /research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/?utm_source=rss&utm_medium=rss&utm_campaign=the-ceos-guide-to-building-a-world-class-sales-system /research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/#respond Mon, 13 Jun 2022 20:26:04 +0000 /research-center/uncategorized/the-ceos-guide-to-building-a-world-class-sales-system/ Great salespeople and amazing sales figures don’t just come from natural talent. They also come from tried and tested skills and processes, as well as a great sales system.  But how can you ensure that your sales system is up...

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]]> /research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/feed/ 0 41567 Why buyer behaviours are changing – and how to respond /research-center/customer-engagement/why-buyer-behaviours-are-changing-and-how-to-respond/?utm_source=rss&utm_medium=rss&utm_campaign=why-buyer-behaviours-are-changing-and-how-to-respond /research-center/customer-engagement/why-buyer-behaviours-are-changing-and-how-to-respond/#respond Fri, 08 Apr 2022 18:36:23 +0000 /research-center/uncategorized/why-buyer-behaviours-are-changing-and-how-to-respond/ COVID-19 has completely changed the way we work. Hybrid working is here to stay. Business continuity and contingency plans have come to the fore. And many businesses have found that they need to rebuild, rather than simply to recover.  However,...

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